Welcome to the City of Milford, the heart of Kent and Sussex Counties, in the First State.  The fastest growing city in Delaware, Milford thrives on entrepreneurial spirit and growth in all aspects of life including commerce, culture and community. Known throughout the state as River Town, Art Town, Home Town, we celebrate the beauty of our natural resources, the ingenuity of our people and our commitment to quality of life.

As a diverse, culturally-motivated community, our active Downtown emphasizes visual, performing and culinary arts. Featuring upmarket boutiques, art galleries and restaurants, Walnut Street in downtown Milford has been named one of the top 10 Great Streets in the United States by the American Planning Association.Providing for a quality way of life, we encourage healthy living by taking pride in our magnificent City parks, including BiCentennial and Memorial Parks which feature the Mispillion Riverwalk, a series of pedestrian and bicycle paths that allow families to enjoy the views of the beautiful Mispillion River.

Over five years ago the City of Milford and its residents moved forward with the branding River town, Art town, Home town. Not just a new motto, or creative tagline, but an identity  that focused on our historical roots surrounding the shipbuilding industry and the ability of our people continue our commitment  to the Mispillion River. This year, community leaders, business owners, community organizations and residents joined together to imagine exactly how harnessing the power of the River could allow us to continue our success into future generation.

This vision, which was created by our community as a whole, celebrates the beauty of our natural resources, encourages the ingenuity of our people and creates a commitment to the importance we place on the quality of life.

Bryan Shupe
Mayor of Milford, Delaware

Reconnect with Our River

Total Market Potential

Restaurant Potential

Clothing Potential

Hobby/Sporting Goods Potential


Mobile Site Boosted Sales By 50%

Mobile Refresh

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Rebuilt From the Inside Out

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Extensive Demographic Studies

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  • Mobile Sales 80%
  • Website Traffic 50%
  • Conversion Rate 75%
  • Email Subscribers 60%

The Results Were Amazing

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Live Project

We Rethought Everything

Complete Corporate Identity

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